I’ve just finished Matthew Chapman’s new book `99 ways to get a student`and wow am I impressed. I was expecting good things I have read Matt’s other books both on business for martial arts school owners, as well as his excellent book on how to win your first MMA Fight and I wasn’t left disappointed. Clear concise and with action points you can take straight into your marketing plan to build your martial arts school!
It’s not surprising to see why Matt has a successful school after reading his books due to his thoughtful and insightful ways of getting a new student through the door and retaining them. His latest book lists over 99 ways to gain a new student focusing on both online and offline marketing. Online marketing is gone into in great detail, from SEO tricks to get you ranking higher on google, to online offers and promotions to get people through the door and enjoying the fun of martial arts. His offline content is just as good, with fantastic ways to gain a student from working with local businesses to establish yourself as the local expert in martial arts, to billboards or referral programs. All action points that can be implemented straight away!
I started reading the book then immediately stopped, grabbed a pen and paper and began reading again as I knew this was definitely a book where lots of notes would be taken to put into my monthly marketing plan. I recommend this book as an absolute must for anyone looking to grow their martial arts school or learn more about the martial arts business side. Easy to read, even easier to implement, this book is gold dust for those looking to step up their marketing.
Grab Matthew Chapman’s 99 ways to get a student here: bit.ly/99newstudents
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