99 ways to get a student – Matthew Chapman

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I’ve just finished Matthew Chapman’s new book `99 ways to get a student`and wow am I impressed. I was expecting good things I have read Matt’s other books both on business for martial arts school owners, as well as his excellent book on how to win your first MMA Fight and I wasn’t left disappointed. Clear concise and with action points you can take straight into your marketing plan to build your martial arts school!

It’s not surprising to see why Matt has a successful school after reading his books due to his thoughtful and insightful ways of getting a new student through the door and retaining them. His latest book lists over 99 ways to gain a new student focusing on both online and offline marketing. Online marketing is gone into in great detail, from SEO tricks to get you ranking higher on google, to online offers and promotions to get people through the door and enjoying the fun of martial arts. His offline content is just as good, with fantastic ways to gain a student from working with local businesses to establish yourself as the local expert in martial arts, to billboards or referral programs. All action points that can be implemented straight away!

I started reading the book then immediately stopped, grabbed a pen and paper and began reading again as I knew this was definitely a book where lots of notes would be taken to put into my monthly marketing plan. I recommend this book as an absolute must for anyone looking to grow their martial arts school or learn more about the martial arts business side. Easy to read, even easier to implement, this book is gold dust for those looking to step up their marketing.

Grab Matthew Chapman’s 99 ways to get a student here: bit.ly/99newstudents

Black Belt Biz – A review

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Last Sunday I was lucky enough to attend a Martial Arts business seminar with the the fantastic Matthew Chapman. I’ve been lucky enough to know Matt for a couple of years now first training in one of his MMA workshops in 2014. Since then I’ve followed and been impressed by his MittMaster series as well as his books `100 Essential Pad Drill for Kickboxing and MMA`, `How to win your first MMA fight`and `Black Belt Biz`. I was therefore really excited when I saw he was hosting a business seminar not too far away from me at the fantastic `Twin Tigers`facility in Scunthorpe and jumped at the chance to attend both the catch up with Matt for the upcoming `Martial Masters`book & also to get some tips on building my own business here in Lincoln.

download Black Belt Biz   A review

People have varying opinions on making money with the martial arts, with the frankly idiotic view some people have that martial arts should just be taught for the love of doing it, not money. I disagree with this wholeheartedly and think that as long as an excellent standard of instruction is maintained, martial arts should be treated the same as any other professional service. I now run a martial arts class under Defence Lab in Lincoln and hope to make this full time as soon as possible. For this I need money, simple as. The more time I have training, teaching and learning martial arts, the more it will benefit my students and so I agree with Matt when he says that the best martial artists he has seen are the ones that have gone full time and can dedicate themselves to it.

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Matt’s business seminars aim to grow your school through marketing & retaining your students – an area often neglected by martial artists who hope for students to come into their class yet do nothing to recruit. A very old-school mentality. Matt has a successful school with the Masters Academy, and is a published author and now creator of the MittMaster series popular all over the world. Matt knows his stuff 100%. His workshop was personable, informative and I came away with some fantastic ideas to implement in my school, hopefully to get me to the point of eventually becoming a full time martial arts instructor which is a dream I’ve had for many years now.

Matt provided tailored information specific to what we wanted help with, offered personalised advice and really took the time to get to know where you were with the business and where you wanted to be. This wasn’t a sales drive by Matt, looking to earn a bit of money by teaching a half-arsed seminar, I believe he genuinely wants to help martial artists succeed and spread brilliant martial arts to a wider audience. Through his ideas in terms of business, I also believe he’ll help you do this and get you to where you want to be.

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The seminar included handouts that could be taken home, along with a copy of Matt’s book `Black Belt Biz`which in itself if an invaluable book for those looking to build up a martial arts business. We also get 6 months of support from Matt who has always been on hand to answer any questions I have asked him in the past and am sure will in the future. I came away from the workshop enthusiastic and ready to implement the ideas.

This is a review guys and I’m always honest with my reviews on here. Matt is a great guy and isn’t in martial arts to make a quick buck and get out. He has a great pedigree in martial arts and wants to help great martial artists fulfil their potential and have successful martial arts schools where they can dedicate their lives to training and teaching people who will ultimately continue that martial art on.

So would I recommend his course? Yes. If you are struggling to recruit or retain your students I think Matt can definitely help. If you’re looking for new ideas to recruit and get people through the door, again I think Matt can help. It was a great course and one that I’m definitely glad I went on! Worth the early Sunday morning and one I would go on again.

To find out more, check out Matt’s Facebook group here

Review! Matt Chapman’s Mittmaster!

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Review! Matt Chapman’s Mittmaster!

So I’ve just finished watching and training in some of Matt Chapman’s Mittmaster series, looking at MMA, Trapping and Kickboxing and honestly… I’m well impressed! Matt has nearly 30 years of martial arts experience in a variety of styles including Kickboxing, Ninjitsu and Keysi Fighting Method and won a British MMA Welterweight Title in 2006. All this shows in the way he de-constructs and explains some pretty complicated pad work and the reasons behind it so that both pad feeder and the one hitting the pads is getting some great technical knowledge and progression!

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Matt’s idea with Mittmaster is to raise the standard of pad feeders around the world as pad feeding can be just as difficult a job as the guy hitting the pads. Good pad feeding takes coordination, memory, timing and great technique yourself and through these series of videos, Matt takes you right from beginner level pad feeding, all the way up to bad-ass pad feeding!

The MMA and Kickboxing level 1 videos are great, going in to enough detail to explain why the drills worked and how they look in a real MMA/Kickboxing scenario, without Matt just rambling on talking for the sake of talking! Fitness and instruction was also looked into such as games where the leg is caught on a leg kick, therefore drop down and give me a burpee! Matt explains a number of different ways of doing a technique and different options available such as the whizzer where a short range whizzer allows follow up strikes, a longer range one allows for the head kick and the whizzer driving the head down allows for takedowns and submissions, meaning the full range of options is outlined.

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The trapping video is equally as good with Matt breaking down relatively complex moves so they are easy to understand and develop, drawing on his real life experience on why he does things the way he does. Different angles are looked at and again, the technical knowledge is great, with Matt’s instructors including the JKD legend that is Bob Breen so you know he comes from a great pedigree of martial artists.

Basically guys! I recommend this product pretty highly. Matt really knows what he is talking about from a technical point of view, but he also has a great style of teaching that I know from experience and it’s translated through these videos. If you want to improve your fighting game as well as your pad feeding and technical knowledge I would definitely recommend these videos as well as the other stuff Matt has done such as his books on how to win your first MMA fight, or how to get more students at your dojo!

See more of MittMaster at http://mittmaster.com/

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